{"id":7417,"date":"2022-09-12T20:23:30","date_gmt":"2022-09-12T19:23:30","guid":{"rendered":"https:\/\/versbox.f-reddie.be\/?p=7417"},"modified":"2024-01-22T18:51:31","modified_gmt":"2024-01-22T17:51:31","slug":"komptoir-en-freddie","status":"publish","type":"post","link":"https:\/\/versbox.f-reddie.be\/?p=7417","title":{"rendered":"Komptoir en Freddie"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”8%” bottom_padding=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”about-text” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1663052791552{padding-bottom: 1.5% !important;}”]\n

Robbe en Pierre gaven hun traiteurszaak Komptoir in Lievegem een ferme upgrade, zowel offline als online. Dankzij het F-REDDIE softwaresysteem vinden klanten gemakkelijk hun goesting in de aantrekkelijke webshop. En ook achter de schermen verloopt het bestelproces sneller, beter en eenvoudiger. \u201cZo bieden we klanten topservice, en draait onze winkel beter.\u201d<\/h3>\n[\/vc_column_text][vc_column_text]Voor het interview zitten Robbe en Pierre samen met C\u00e9line Leys en Glynn Denys van F-REDDIE in de schaduw van een hoge vijgenboom in de tuin van Komptoir, terwijl ze uitkijken op de gloednieuwe ruime keuken. Het pand is volledig verbouwd. Er is een smaakvol ingerichte winkelruimte, een kaaskelder en proefruimte. De passie druipt er vanaf als de twee koks (en jeugdvrienden) beginnen vertellen over hun aanpak en toekomstvisie: volledig in huis bereide en verrassende topgerechten (\u201cwe schillen zelfs onze eigen aardappelen voor de puree\u201d), een persoonlijke aanpak (\u201csommige mensen willen snel afrekenen, anderen willen precies weten waar een kaas vandaan komt\u201d) en topservice (\u201czowel offline als online\u201d).[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1663052959604{padding-right: 10% !important;}”]\n

Van webshop naar succesverhaal<\/i><\/strong><\/p>\n

Bij de verbouwing hoort een vernieuwde webshop. Daarvoor werkt Komptoir samen met het F-REDDIE team. \u201cWe zien onze website, webshop en social media in de eerste plaats als een online etalage voor onze winkel \u201d, vertelt Robbe. \u201cEn we bereiken er een nieuw publiek mee. Jonge mensen bestellen eerst online, en overwinnen zo hun drempelvrees om hier binnen te stappen. Daarnaast bedient de webshop een vast \u00e9n nieuw publiek dat voor de feestdagen online bestelt.\u201d<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1663052912673{padding-right: 10% !important;}”]\n

Total makeover<\/i><\/strong><\/p>\n

\u201cEen absolute voorwaarde voor een succesvolle webshop is dat die er aantrekkelijk uitziet, dat het totaalplaatje klopt\u201d, benadrukt Robbe. \u201cHet F-REDDIE team heeft het nieuwe logo, de huisstijl en fotografie mee opgevolgd. Daarnaast moet een webshop gebruiksvriendelijk zijn, zodat klanten vlot hun goesting kunnen bestellen. Ook dat zit bij de F-REDDIE webshop perfect.\u201d[\/vc_column_text][vc_column_text css=”.vc_custom_1663052948863{padding-right: 10% !important;}”]\n

F-REDDIE superpower<\/i><\/strong><\/p>\n

De absolute superkracht van F-REDDIE is de link tussen webshop en keuken, vult Pierre aan. \u201cSinds we het F-REDDIE bestelsysteem een jaar geleden installeerden, werken we een pak vlotter, juister en sneller. Als ik het in \u00e9\u00e9n zin zou moeten omschrijven, is het dat de F-REDDIE software orde schept in de chaos van bestellingen, zeker op drukke momenten zoals de eindejaarsfeesten, Valentijn, moeder- en vaderdag, \u2026.\u201d[\/vc_column_text][vc_column_text css=”.vc_custom_1663053000708{padding-right: 10% !important;}”]\n

Door horeca voor horeca<\/i><\/strong><\/p>\n

Dat was precies ook de opzet van F-REDDIE, zegt C\u00e9line Leys, F-REDDIE co-founder. C\u00e9line, zelf horeca- en hospitality consultant, merkte een aantal jaar geleden hoe spannend en overweldigend de feestdagen waren in het restaurant van haar man. Kan beter, dacht C\u00e9line. Ze startte samen met designer Glynn Denys F-REDDIE, en ontwikkelde een digitaal bestelsysteem op maat van traiteurs, restaurants en andere horecazaken.[\/vc_column_text][vc_column_text css=”.vc_custom_1663053041947{padding-right: 10% !important;}”]\n

Feilloos bestelproces<\/i><\/strong><\/p>\n

\u201cJe merkt dat het systeem is gebouwd vanuit het werkveld\u201d, knikt Pierre. \u201cHet zit vol handige tools die ervoor zorgen dat het volledige bestelproces feilloos verloopt. Zo worden de bestellingen via de webshop centraal geregistreerd, en automatisch vertaald naar handige bestellijsten. Zo weten we precies hoeveel we moeten aankopen. Bovendien maakt de F-REDDIE software het werk in de keuken gemakkelijker. Het systeem voorziet een stickerlabel
\nper doosje of portie, met daarop de contactgegevens van de klant.\u201d[\/vc_column_text][vc_column_text css=”.vc_custom_1663053079063{padding-right: 10% !important;}”]\n

Organiseer beter, verkoop meer<\/i><\/strong><\/p>\n

\u201cIs alles klaar, dan printen we via F-REDDIE een bestelbon af per klant, en beginnen we alle doosjes bij elkaar te puzzelen\u201d, gaat Pierre verder. \u201cDankzij de labels gaat dat veel sneller dan voorheen. Bij het afhalen is er geen gedoe meer met verkeerde of onbestaande bestellingen: klanten kregen een orderbevestiging in hun mailbox, en ook wij hebben alle gegevens digitaal staan. Die contactgegevens gebruiken we dan weer om bij de volgende feestdagen een mailing uit te sturen.\u201d[\/vc_column_text][vc_column_text css=”.vc_custom_1663053107809{padding-right: 10% !important;}”]\n

Het F-REDDIE team at the ready<\/i><\/strong><\/p>\n

Robbe en Pierre zien F-REDDIE als een motor voor groei. \u201cHet F-REDDIE team denkt mee over onze toekomstplannen. Dat is een grote meerwaarde. Ze hebben oog voor stijl \u00e9n voor de cijfers. Je kan hen bellen met een vraag, en problemen worden snel opgelost. De aanpak van F-REDDIE past gewoon bij de manier waarop wij onze zaak willen uitbouwen: persoonlijk, warm, creatief en kwalitatief. 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